Christmas 2026

29 October 2026 · Copy for the Christmas content you sent over: the Christmas list videos, the Christmas collection videos, Sonia's founder video and nine pictures. Every video and picture is named in its section. Where the cuts only differ in the opening, the first text is matched to that opening and the other texts run on every cut. Lines you approved on 13 October for these same videos are reused word for word and marked as such. Each set ends with a short description line. Edit anything straight on the page, mark each line approved or rejected, then press Send.

How to review: Anything with a pencil is editable, just click and type over it. Mark each one Approve or Reject. Your edits and choices save to this page automatically and Casey can see them, so you can close it and come back whenever you like.

When you are done, press Send to Casey at the bottom of the page. That tells Casey you have finished. You do not need to email anything, your marks and edits are saved on this page and Casey can already see them.

1. Christmas list (Concept 4 final, 3 hooks)2. Christmas list re-edit (Concept 4, OG hook and new hook)3. Christmas collection (Concept 5 final, 6 versions)4. Christmas collection re-edit (Concept 5 V2, Father Christmas Mouse)5. Founder: Sonia (Concept 1 V3)6. Father Christmas Mouse (picture)7. The Complete Nativity Set (picture)8. Clarence, Cordelia and Ken, the Christmas cats (picture)9. Mistletoe Peace Dove Tree Topper (picture)10. Happy Hanukkah Mouse (picture)11. Guinea Pig Sets (picture)12. Shop Til You Drop Sheep (picture)13. Tiny Animals, big smiles (last Christmas's ad, 2 pictures)

What is the Christmas offer this year, and when does it start?
None of this copy mentions an offer yet: no discount, no free delivery, no Black Friday. Last year's Black Friday ran 20% sitewide, and we have also seen 10% off and the free gift box used. Tell us the offer and the dates and we will add an offer line and headline to each set rather than rewriting them.

The limited-edition Christmas box, 1 November to 24 December
We have it down as running 1 November to 24 December. Is that right, and what exactly is it: special packaging on every order, or a product of its own? We have not mentioned it anywhere yet, and would like to once you confirm.

Should the three non-Christmas pieces run for Christmas?
Sonia's founder video (c1v3__Concept_5.0_Re-Edit_OG_hook_Long.mp4), the Guinea Pig Sets picture (instagram__DCzihMNtLso.jpg) and the Shop Til You Drop Sheep picture (instagram__DFyFyWRMQxX.jpg) are not Christmas in the picture. We have written Christmas gifting copy for all three so they can run, but say if you would rather keep them out of the Christmas campaign.

Are Clarence, Cordelia and Ken in stock this year?
That picture is from November 2024, when the cats were limited to 50 each. If they are not back, we will leave set 8 out.

Happy Hanukkah Mouse: run it for Hanukkah only?
Hanukkah 2026 runs from the evening of 4 December to 12 December. We suggest running set 10 from late November until 12 December, with copy that does not mention Christmas. Happy with that?

Which of these come in the little house gift box?
We say "free little house gift box" for single characters (Father Christmas Mouse, Happy Hanukkah Mouse, Shop Til You Drop Sheep and the mice in the videos) and "their own little hutch" for the Guinea Pig Sets. We have not promised a box for the Nativity (cotton bag), the tree toppers or the cat decorations. Tell us if any of that is wrong.

Can we point the ads at your Christmas gifts page directly?
The link we were given, /collections/christmas-collection, now forwards to /collections/christmas-gifts. It works, but we would rather link straight to the page people land on. Is christmas-gifts the right page for all of these?

1. Christmas list (Concept 4 final, 3 hooks)c4final__Hook_1.mov · c4final__Hook_2.mov · c4final__Hook_3.mov · 5 main texts · 2 headlines · 1 description

People with a Christmas list of very different people to buy for.

Sends to /collections/christmas-collection

The video says: everyone on your list likes something different, so you end up panic buying anything, but you can match a character to each person (Gardener Mouse for Mum, Cricketer Mouse for your uncle, Reading Mouse for your sister) and tick them off in one place. The three cuts only change the first few seconds, so P1, P2 and P3 each match one opening and P4 and P5 run on all three. Each video carries three main texts: Hook 1 gets P1 + P4 + P5, Hook 2 gets P2 + P4 + P5, Hook 3 gets P3 + P4 + P5.

c4final__Hook_1.mov: "If you need to buy Christmas presents for the whole family"

c4final__Hook_2.mov: "You've got a mum who loves gardening"

c4final__Hook_3.mov: "Still stuck on what to get Mum?"

Opening frame of each cut.

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P1 · Hook 1 only: the whole family in one place EditedRevised since your edit

Christmas presents for the whole family, all in one place. 🎄 Gardener Mouse for Mum, Cricketer Mouse for your uncle and Reading Mouse for your sister, each one matched to the person it's for. With over 150 Tiny Animals to choose from, every present still feels chosen, and each one is hand felted from organic wool by our skilled artisans.

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P2 · Hook 2 only: three people, three characters EditedRevised since your edit

A mum who loves gardening, a cricket-obsessed uncle and a sister who always has her head in a book. 📚 There's a Tiny Animal for each of them: Gardener Mouse, Cricketer Mouse and Reading Mouse. Over 150 little characters, all hand felted from organic wool by our skilled artisans, so you can tick off the whole list in one place.

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P3 · Hook 3 only: still stuck on Mum EditedRevised since your edit

Still stuck on what to get Mum for Christmas? 🥕 If she loves her garden, Gardener Mouse has her carrots and fork ready for the veg patch. And with over 150 Tiny Animals to choose from, there's one for everyone else on your list too, each hand felted from organic wool by our skilled artisans.

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P4 · All 3 cuts: no more panic buying EditedRevised since your edit

No more panic buying just to tick another name off. 🎁 Match a little character to each person on your list, from the gardener to the bookworm to the cricket fan. Every Tiny Animal is hand felted from organic wool by our skilled artisans, so each one is genuinely unique, and arrives in its own free little house gift box.

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P5 · All 3 cuts: stocking fillers sorted (approved by you on 13 Oct for these videos, word for word) EditedRevised since your edit

Stocking fillers sorted! 🎁 A handmade Tiny Animal for everyone on your list, from the gardener to the bookworm.

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Headlines and description

H1 One for Everyone on Your List Edited

the video's end card; approved by you on 13 Oct

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H2 Christmas Pressies, Sorted Edited

the title on the list in the video; approved by you on 13 Oct

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Desc Over 150 handmade characters. Free little house gift box. Edited

description line, shown under the headline

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2. Christmas list re-edit (Concept 4, OG hook and new hook)c4re__w_CTA__Hook_2_OG_w_CTA.mov · c4re__no_CTA__Hook_2_OG_no_CTA.mov · c4re__w_CTA__Hook_2_New_Hook_w_CTA.mov · c4re__no_CTA__Hook_2_New_Hook_no_CTA.mov · 4 main texts · 2 headlines · 1 description

People with a Christmas list of very different people to buy for.

Sends to /collections/christmas-collection

The shorter re-edit of the Christmas list video, with the same voiceover on all four. The OG hook opens on the creator holding the three mice; the new hook opens on the "Tiny Animal Inside" box. So P1 matches the OG opening and P2 the new one, and P3 and P4 run on all four. OG cuts carry P1 + P3 + P4, new hook cuts carry P2 + P3 + P4. The "no CTA" versions end on Gardener Mouse without the end card, so every text here ends by pointing to the range.

OG hook: c4re__w_CTA__Hook_2_OG_w_CTA.mov and c4re__no_CTA__Hook_2_OG_no_CTA.mov

New hook: c4re__w_CTA__Hook_2_New_Hook_w_CTA.mov and c4re__no_CTA__Hook_2_New_Hook_no_CTA.mov

With and without CTA open the same way, so one frame per hook.

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P1 · OG hook cuts only: three people, all in one place EditedRevised since your edit

You've got a mum who loves gardening, a cricket-obsessed uncle and a sister who always has her head in a book. 🎄 Gardener Mouse, Cricketer Mouse and Reading Mouse: one for each of them, all from one place. Every present still feels chosen, and every Tiny Animal is hand felted from organic wool by our skilled artisans.

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P2 · New hook cuts only: Tiny Animal Inside EditedRevised since your edit

Tiny Animal Inside. 🏠 One for Mum who loves gardening, one for your cricket-obsessed uncle, and one for your sister who always has her head in a book. Each one arrives in its own free little house gift box, hand felted from organic wool by our skilled artisans, with over 150 characters to choose from.

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P3 · All 4 cuts: everyone likes something different EditedRevised since your edit

Everyone on your list likes something completely different. 🎁 So match a little character to each person you're buying for, and every present still feels personal and meaningful. With over 150 Tiny Animals to choose from, you can tick a few names off all in one place.

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P4 · All 4 cuts: the cricket-mad uncle (your 13 Oct edit, reused) EditedRevised since your edit

What to get the uncle who only talks about cricket? 🏏 Cricketer Mouse, bat in hand, might just be the answer. With over 150 Tiny Animals to choose from, the rest of the list gets easier too. Each one is hand felted from organic wool by our skilled artisans. They arrive in their own little house gift box, with no prices inside.

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Headlines and description

H1 One for Everyone on Your List Edited

the end card on the CTA versions

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H2 Tick Off Your Christmas List Edited

what she does in the video

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Desc Hand felted characters in a free little house gift box. Edited

description line, shown under the headline

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3. Christmas collection (Concept 5 final, 6 versions)c5final__C5_V1_1.mp4 · c5final__C5_V2.mp4 · c5final__C5_V3.mp4 · c5final__C5_V4.mp4 · c5final__C5_V5.mp4 · c5final__C5_V6.mp4 · 8 main texts · 2 headlines · 1 description

People who love Christmas decorations and like the idea of a tradition.

Sends to /collections/christmas-collection

The video says: start with one, add another each year, and every December it comes back out with the decorations and becomes a little tradition, each character with a Christmas memory attached. The six versions differ only in their first line, so P1 to P6 each match one version's opening, and P7 and P8 run on all six. Version 1 carries P1 + P7 + P8, version 2 carries P2 + P7 + P8, and so on. No gift box claim here, because the Nativity pieces come in a cotton bag.

c5final__C5_V1_1.mp4: "start a Christmas tradition"

c5final__C5_V2.mp4: "add something new every year"

c5final__C5_V3.mp4: "more meaningful the longer you keep them"

c5final__C5_V4.mp4: "treasure for years, not forgotten by January"

c5final__C5_V5.mp4: "a collection that grows with your family"

c5final__C5_V6.mp4: "every one reminds me of a different Christmas"

Opening frame of each version.

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P1 · V1 only: start a tradition EditedRevised since your edit

Start a Christmas tradition you can keep adding to, year after year. 🎄 Begin with one little character this Christmas, add another next December, and watch your collection slowly grow. Hunter Fox Holding a Robin, Skiing Mouse, Father Christmas Mouse and the whole Nativity family are all hand felted from organic wool by our skilled artisans.

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P2 · V2 only: something new every year EditedRevised since your edit

For the one who adds something new to the Christmas decorations every year. ✨ There are so many festive animals and Nativity characters that there's always a new one to find. Each comes back out with the decorations every December, hand felted from organic wool by our skilled artisans.

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P3 · V3 only: more meaningful the longer you keep them EditedRevised since your edit

Christmas decorations that get more meaningful the longer you keep them. 🎄 Start with one, add another the following year, and each little character comes with its own Christmas memory attached. Our festive Tiny Animals are hand felted from organic wool by our skilled artisans, made to come out year after year.

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P4 · V4 only: not forgotten by January EditedRevised since your edit

Christmas pieces you'll treasure for years, not forget by January. ❤️ Skip the festive things bought for the sake of it, and choose one little character you'll want to keep. Hand felted from organic wool by our skilled artisans, from Hunter Fox Holding a Robin to Father Christmas Mouse.

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P5 · V5 only: grows with your family EditedRevised since your edit

A Christmas collection that grows with your family, one little character at a time. 🎄 The Nativity family one year, Skiing Mouse the next, and every December they all come back out together. Each one is hand felted from organic wool by our skilled artisans, so your collection is genuinely unique.

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P6 · V6 only: a different Christmas each EditedRevised since your edit

Each little character, a different Christmas. 🎄 One from two years ago, one from last year, and a new one for this year. Our festive Tiny Animals are hand felted from organic wool by our skilled artisans, and every December they come back out, memory attached.

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P7 · All 6 versions: start a tradition (approved by you on 13 Oct for these videos, word for word) EditedRevised since your edit

Start a Christmas tradition with the festive Tiny Animals! 🎄 One new little character each year, out with the decorations every December.

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P8 · All 6 versions: Edgar T.'s review (approved by you on 13 Oct for these videos, word for word) EditedRevised since your edit

"Yet another wonderful mouse to add to the collection. These tiny little animals never fail to hit the spot and make everyone smile" Edgar T. ⭐⭐⭐⭐⭐ There are over 150 Tiny Animals to choose from, with new festive friends and Nativity characters to add to your Christmas tradition every year. Each one is hand felted from organic wool by our skilled artisans, so your collection is genuinely unique.

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Headlines and description

H1 Start Your Christmas Tradition Edited

your own 13 Oct edit of this headline

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H2 Decorations Worth Keeping Edited

approved by you on 13 Oct

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Desc Handmade festive characters, made to come out every Christmas. Edited

description line, shown under the headline

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4. Christmas collection re-edit (Concept 5 V2, Father Christmas Mouse)c5v2__C5_V5_Re-Edit_Long.mp4 · c5v2__C5_V5_Re-Edit_NO_CTA.mp4 · 3 main texts · 2 headlines · 1 description

People who love Christmas decorations and want pieces worth keeping.

Sends to /collections/christmas-collection

The shorter re-edit: it opens on "Christmas decorations that actually get more meaningful the longer you keep them", features Father Christmas Mouse in the red jumper, and the long version ends on the snowy village card. Both cuts open the same way, so all three texts run on both. The no-CTA version ends without the card, so each text closes on the collection.

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P1 · The hook: more meaningful every year EditedRevised since your edit

Christmas decorations that get more meaningful the longer you keep them. 🎄 Father Christmas Mouse, Hunter Fox Holding a Robin and Skiing Mouse, each one with a little Christmas memory attached. Hand felted from organic wool by our skilled artisans, and made to come out every December.

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P2 · Pieces you want to keep EditedRevised since your edit

Fewer festive things bought for the sake of it. More pieces you'll actually want to keep. ✨ There are so many festive animals and Nativity characters that there's always something new to add to your collection. Our festive Tiny Animals are hand felted from organic wool by our skilled artisans, so every one is genuinely unique.

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P3 · Christine D.'s Father Christmas Mouse review EditedRevised since your edit

"Perfect little addition to our Christmas decorations" Christine D. ⭐⭐⭐⭐⭐ Christine was writing about Father Christmas Mouse, one of over 150 Tiny Animals to choose from this Christmas. Hand felted from organic wool by our skilled artisans, and made to come out year after year.

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Headlines and description

H1 Decorations That Mean More Each Year Edited

the video's opening line

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H2 Meet Father Christmas Mouse Edited

the star of this cut

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Desc Start a little Christmas collection of your own. Edited

description line, from the voiceover

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5. Founder: Sonia (Concept 1 V3)c1v3__Concept_5.0_Re-Edit_OG_hook_Long.mp4 · 3 main texts · 2 headlines · 1 description · NOT CHRISTMAS IN THE VIDEO

Gift buyers who want each present to feel chosen.

Sends to /collections/christmas-collection

Flagged: this video is not Christmas in the picture (it ends on "Find the perfect gift for someone you love"), but it was requested for this round, so the texts carry the Christmas angle instead. Sonia says she designs every character around the person it reminds you of (the cricket-mad dad, the mum who adores gardening, the friend never without her knitting), thinks about every tiny detail, and the best part is when they open it. See the question at the top.

c1v3__Concept_5.0_Re-Edit_OG_hook_Long.mp4

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P1 · Sonia's three people, at Christmas EditedRevised since your edit

Your cricket-mad dad, your mum who adores gardening, and the friend who's never without her knitting. 🎄 Our founder Sonia designs every Tiny Animal with someone like them in mind, so there's one for everyone on your Christmas list. Hand felted from organic wool by our skilled artisans, with over 150 characters to choose from.

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P2 · Meet Sonia EditedRevised since your edit

Meet Sonia, founder and designer at Sew Heart Felt. ✏️ She thinks about every tiny detail, from their expression to what they're wearing and holding, so each character feels made for someone you know. This Christmas, find the one that was made for them, hand felted from organic wool by our skilled artisans.

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P3 · The moment they open it EditedRevised since your edit

The best part of Christmas morning is the moment they open it. 🎁 They know straight away it was chosen especially for them, and it stays on the shelf long after the wrapping paper has gone. Every Tiny Animal is designed by our founder Sonia and arrives in its own free little house gift box.

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Headlines and description

H1 Designed For The People You Love Edited

your own 13 Oct edit of this headline

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H2 Over 150 Little Characters Edited

the video's end card; approved by you on 13 Oct

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Desc Designed by our founder Sonia, hand felted by our skilled artisans. Edited

description line, shown under the headline

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6. Father Christmas Mouse (picture)drive__Father_Christmas_Mouse-2.jpeg · 3 main texts · 2 headlines · 1 description

Christmas list shoppers, and anyone dressing the house for December.

Sends to /collections/christmas-collection

Your suggested overlay for this one is "150+ little characters this Christmas. One for everyone on your list.", so the texts introduce Father Christmas Mouse and then open out to the whole range.

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P1 · Meet Father Christmas Mouse EditedRevised since your edit

Meet Father Christmas Mouse. 🎄 Red hat, red jumper, a woolly scarf and a little hessian sack, ready for the big night. He's one of over 150 Tiny Animals this Christmas, hand felted from organic wool by our skilled artisans, so there's one for everyone on your list.

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P2 · Dean's review EditedRevised since your edit

"Fantastic quality and a great addition to our Christmas decorations." Dean ⭐⭐⭐⭐⭐ Father Christmas Mouse comes back out with the decorations every December, and there are over 150 more Tiny Animals to add. Each one is hand felted from organic wool by our skilled artisans, so every little character is genuinely unique.

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P3 · Short copy: stocking fillers EditedRevised since your edit

Stocking fillers sorted! 🎅 Father Christmas Mouse and over 150 more little characters, each one in its own free little house gift box.

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Headlines and description

H1 One for Everyone on Your List Edited

your suggested overlay

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H2 Meet Father Christmas Mouse Edited

the character

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Desc 150+ little characters this Christmas. Edited

description line, from your overlay

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7. The Complete Nativity Set (picture)instagram__DRJhQVoiIFg.jpg · 3 main texts · 2 headlines · 1 description

People building a Christmas tradition, and grandparents buying a set to pass on.

Sends to /collections/christmas-collection

The Nativity is your biggest Christmas product. It comes in a cotton bag rather than the little house, so no text here promises the gift box. The review is word for word from your Okendo export.

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P1 · Meet the whole set EditedRevised since your edit

Meet The Complete Nativity Set. ✨ Mary, Joseph and baby Jesus, the angel, the shepherd and his sheep, Benedict the Nativity Donkey and the Three Wise Mice, all hand felted from organic wool by our skilled artisans. A Nativity that comes out every December and means a little more each year.

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P2 · Miss S.'s review EditedRevised since your edit

"The cutest little nativity ever. So happy with my purchase and can't wait to get them out next Christmas." Miss S. ⭐⭐⭐⭐⭐ The Complete Nativity Set comes in its own cotton bag, so it's easy to put away safely until next December. Hand felted from organic wool by our skilled artisans, so your set is genuinely unique.

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P3 · Start small and add to it EditedRevised since your edit

Start a Christmas tradition with The Complete Nativity Set. 🎄 Or start small with Benedict the Nativity Donkey or the Three Wise Mice, and add to the scene each year. Every piece is hand felted from organic wool by our skilled artisans.

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Headlines and description

H1 The Complete Nativity Set Edited

the product name, plain

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H2 A Nativity to Keep for Years Edited

the keepsake idea from the reviews

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Desc Hand felted from organic wool, made to come out every Christmas. Edited

description line, shown under the headline

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8. Clarence, Cordelia and Ken, the Christmas cats (picture)instagram__DCe8JOhB4IJ.jpg · 3 main texts · 2 headlines · 1 description

Cat lovers, and people buying for one.

Sends to /collections/christmas-collection

Three hanging cat decorations on the tree. This picture is from November 2024, when they were limited to 50 each, so please check the stock question at the top before this one runs. No gift box claim, as we are not sure how the decorations are packed.

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P1 · For the cat lover's tree EditedRevised since your edit

For the cat lover's tree. 🐱 Meet Clarence, Cordelia and Ken, three festive cats ready to hang from the branches this Christmas. Each one is hand felted from organic wool by our skilled artisans, with a character all of their own.

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P2 · Deborah H.'s Clarence review EditedRevised since your edit

"Absolutely lovely felt cat… ideal gift for a cat lover!" Deborah H. ⭐⭐⭐⭐⭐ Deborah was writing about Clarence, one of our three Christmas cats alongside Cordelia and Ken. Hand felted from organic wool by our skilled artisans, and made to come out with the decorations every December.

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P3 · The cat has already claimed the tree EditedRevised since your edit

The cat has already claimed the tree. Now the tree can have a cat. 🎄 Clarence, Cordelia and Ken are hand felted from organic wool by our skilled artisans, so each one is genuinely unique. A little gift for the cat lover on your list, or a treat for your own branches.

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Headlines and description

H1 For the Cat Lover's Tree Edited

from your own post

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H2 Meet Clarence, Cordelia and Ken Edited

the characters

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Desc Hand felted Christmas cat decorations. Edited

description line, shown under the headline

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9. Mistletoe Peace Dove Tree Topper (picture)instagram__DRaLnYjklwG.jpg · 3 main texts · 2 headlines · 1 description

People choosing a tree topper, often searching for one.

Sends to /collections/christmas-collection

"Christmas tree topper" is one of the top searches people use to find you on Google, and the toppers are bestsellers. The dove's reviews say what this set needs to: G's daughter-in-law liked it so much she was given it.

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P1 · Meet Mistletoe Peace Dove EditedRevised since your edit

Meet Mistletoe Peace Dove. 🕊️ A little white dove with a sprig of mistletoe, sitting at the very top of the tree. Hand felted from organic wool by our skilled artisans, and a keepsake to unwrap and smile at for many Christmases to come.

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P2 · G's review EditedRevised since your edit

"My (new) daughter-in-law saw my topper before I could put it on the tree, she loved it so much I gave it to her, now I have to order another one!" G ⭐⭐⭐⭐⭐ That's the trouble with Mistletoe Peace Dove: everyone wants one. Hand felted from organic wool by our skilled artisans, so each one is genuinely unique.

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P3 · Crown your tree EditedRevised since your edit

Crown your tree with something handmade this year. 🎄 From Mistletoe Peace Dove to Choral Cat with Star and Star of Wonder Mouse, our Tree Toppers are hand felted from organic wool by our skilled artisans. Made to come out every December, and to mean a little more each time.

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Headlines and description

H1 A Little Magic for the Top of Your Tree Edited

your own launch post line

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H2 Meet Mistletoe Peace Dove Edited

the character

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Desc Hand felted tree toppers, made to keep. Edited

description line, shown under the headline

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10. Happy Hanukkah Mouse (picture)instagram__DSH9L5IEY93.jpg · 3 main texts · 2 headlines · 1 description

People celebrating Hanukkah, and anyone buying for them.

Sends to /collections/christmas-collection

This one is written for Hanukkah, not Christmas, so none of the texts mention Christmas. Hanukkah 2026 runs from the evening of 4 December to 12 December, so we would run it from late November until then. See the question at the top.

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P1 · Meet Happy Hanukkah Mouse EditedRevised since your edit

Meet Happy Hanukkah Mouse. 🕎 He holds his little menorah high, ready for eight bright nights of candle lighting, dreidel games and sweet treats. Hand felted from organic wool by our skilled artisans, and delivered in his own free little house gift box.

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P2 · Mrs P.'s review EditedRevised since your edit

"Lovely and unusual. My grandchildren will love this cute mouse." Mrs P. ⭐⭐⭐⭐⭐ Happy Hanukkah Mouse is a little gift for the Festival of Lights, for the mantelpiece or beside the gelt. Hand felted from organic wool by our skilled artisans, so each one is genuinely unique.

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P3 · Short copy: a tiny visitor EditedRevised since your edit

A tiny visitor for the Festival of Lights. ✨ Happy Hanukkah Mouse, hand felted from organic wool by our skilled artisans and sent straight to their door.

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Headlines and description

H1 Meet Happy Hanukkah Mouse Edited

the character

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H2 A Tiny Visitor for Hanukkah Edited

from your own post

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Desc Hand felted, in a free little house gift box. Edited

description line, shown under the headline

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11. Guinea Pig Sets (picture)instagram__DCzihMNtLso.jpg · 3 main texts · 2 headlines · 1 description · NOT CHRISTMAS IN THE PICTURE

Guinea pig lovers, and grandparents buying for a grandchild who has one.

Sends to /collections/christmas-collection

Flagged: the picture is not Christmas, but it was on your shortlist and your post called it the best stocking filler ever, so the texts lean on stocking fillers. The sets come with their own little hutch box, which two of your reviewers mention.

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P1 · Meet the Guinea Pig Sets EditedRevised since your edit

Meet our Guinea Pig Sets. 🐹 Patch, Snowy or Ginger, each with Baby Squeak, a cosy hand stitched mat and a carroty snack. They arrive in their own little hutch gift box, hand felted from organic wool by our skilled artisans.

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P2 · Deborah H.'s review EditedRevised since your edit

"The cute box/hutch is a lovely touch." Deborah H. ⭐⭐⭐⭐⭐ Every Guinea Pig Set comes with mum, Baby Squeak and their own little hutch, for anyone who loves their guinea pigs. Hand felted from organic wool by our skilled artisans, so each set is genuinely unique.

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P3 · The guinea pig lover on your list EditedRevised since your edit

For the guinea pig lover on your Christmas list. 🎄 Or the grandchild who talks about nothing else. Mum and Baby Squeak come with their own little hutch, ready to go straight into a stocking.

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Headlines and description

H1 The Best Stocking Filler, Ever Edited

your own post line

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H2 For the Guinea Pig Lover Edited

who it is for

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Desc Mum, baby and their own little hutch. Edited

description line, shown under the headline

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12. Shop Til You Drop Sheep (picture)instagram__DFyFyWRMQxX.jpg · 3 main texts · 2 headlines · 1 description · NOT CHRISTMAS IN THE PICTURE

The friend who loves a shopping trip, and whoever is buying for her.

Sends to /collections/christmas-collection

Flagged: this is a February picture, not Christmas, but it was on your shortlist. The texts make it a Christmas present for the shopper in your life. Your reviewers mostly bought it for a friend or goddaughter, so that is who the copy speaks to.

Primary Text

P1 · For the friend who loves to shop EditedRevised since your edit

For the friend who can shop all day and still want one more look. 🛍️ Sunglasses on and bags full, Shop Til You Drop Sheep is ready for the Christmas rush. Hand felted from organic wool by our skilled artisans, and delivered in a free little house gift box, ready for under the tree.

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P2 · Caroline B.'s review EditedRevised since your edit

"Very pleased with my little sheep shopper." Caroline B. ⭐⭐⭐⭐⭐ Shop Til You Drop Sheep is the one for the friend who loves a good shopping trip, and a lovely stocking filler at Christmas. Hand felted from organic wool by our skilled artisans, so each one is genuinely unique.

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P3 · Short copy: already done her shopping EditedRevised since your edit

She's already done her Christmas shopping, so give her a present that matches. 🎁 Shop Til You Drop Sheep, hand felted from organic wool and delivered in a free little house gift box.

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Headlines and description

H1 For the Friend Who Loves to Shop Edited

who it is for

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H2 Meet Shop Til You Drop Sheep Edited

the character

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Desc Hand felted, in a free little house gift box. Edited

description line, shown under the headline

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13. Tiny Animals, big smiles (last Christmas's ad, 2 pictures)facebook__1442724481189483.jpg · facebook__1442725567856041.jpg · 3 main texts · 2 headlines · 1 description

Christmas gift buyers who have not met the Tiny Animals yet.

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Your list of ads that did well last Christmas. Its own text returned 3.61x on £1,200 last Christmas, so P1 keeps it, with one emoji instead of two to match the rest of the round. P2 and P3 name what is in the two pictures: Knitting Nell at the tea party and Shop Til You Drop Sheep. All three texts run on both pictures.

Primary Text

P1 · Last Christmas's text, kept (3.61x) EditedRevised since your edit

Tiny Animals, big smiles! 🐭 Surprise someone with something handmade and adorable.

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P2 · Christmas pressies, sorted EditedRevised since your edit

Christmas pressies, sorted. 🎄 Knitting Nell for the knitter, Shop Til You Drop Sheep for the shopper, and over 150 more Tiny Animals for everyone else on your list. Each one is hand felted from organic wool by our skilled artisans and arrives in its own free little house gift box.

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P3 · One for everyone EditedRevised since your edit

With over 150 Tiny Animals to choose from, there really is one for everyone. ❤️ The knitter, the shopper, the tea and cake enthusiast, and the one who already has everything. Hand felted from organic wool by our skilled artisans, so every little character is genuinely unique.

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Headlines and description

H1 The Tiny Animals Collection Edited

last Christmas's top headline, 3.24x on £6,850

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H2 Free Gift Box Included Edited

your own site line, 2.93x recently

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Desc Over 150 handmade characters to choose from. Edited

description line, shown under the headline

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